Master of Business Administration (Sustainable Tourism)

Coventry University’s Master of Business Administration (Sustainable Tourism) programme aims to give you the essential skills and critical awareness to apply various methods to sustainable tourism management. The tourist industry’s long-standing criticism provides a backdrop for critically evaluating sustainable development concepts and analysing economic, environmental, and socio-cultural repercussions.

Career prospects

This MBA’s broad material provides significant flexibility, whether you choose to specialise in one of the management disciplines or take a broad overview of them all.

Professional and personal growth is one of the course learning objectives. This is important to the course design, as evidenced through module content and evaluation. You will be asked to keep a reflective professional development diary, which you will be encouraged to utilise as a foundation for your career growth. The training seeks to produce reflective practitioners, which will be especially useful for employment in sustainable tourism.

The course will benefit career development and advancement into management roles in a wide range of tourism sub-sectors, including tour operators, air transportation, visitor attractions, hotels, resorts, conference and events, government ministries, destination marketing organisations, and non-governmental organisations (NGOs).