International Marketing

Glasgow Caledonian University have created a curriculum to meet the demands of today’s global industry. You may use your MSc in International Marketing to establish a successful career in international business, and you can help make the world a better place.

Because Glasgow Caledonian University is so well connected to the business community, it can assist you in identifying new perspectives about cultural issues you will encounter in today’s global world, and help you respond. When you begin learning about how technology may help you design more sustainable marketing methods, improve your understanding of customer behaviour, and build a strategic marketing strategy, you’ll find out how valuable it is.

Both theory and practise will be covered on this course, building a world-class course based on the university’s years of academic and practical expertise in the subject. Giving you the ability to establish a career in marketing that is internationally focused and socially responsibl. This course will prepare you to effectively design a range of marketing solutions in a number of different industries, including fashion, travel, entertainment, and technology. Alumni go on to find satisfying jobs and make a positive impact globally.