Fashion Marketing Intensive Short Course

This fashion marketing course is ideal if you want to learn how marketing principles work in the context of fashion.

Topics Covered

• Analysing the fashion market and its environments
• Fashion marketing research
• Identifying fashion segments and selecting target markets
• The fashion product
• Distribution
• Pricing garments and fashion services
• Integrated fashion communications
• Consumer behaviour
• Fashion marketing planning and determining the strategy
• Differentiating, positioning and innovation in fashion markets
• The fashion calendar and the role of the buyer
• International dimension of fashion marketing
• Marketing luxury products and other contemporary issues