Art Direction Online Short Course

Learn about the skills and processes required to work as a Professional Art Director. From initial generation of ideas through to the successful delivery of an advertising campaign.

Topics Covered

• Principles of Visual Communication
• Art Direction in Editorial and Advertising
• Working as an Art Director: Principles and Practical Exercise
• Development of Concept and Mood Boards
• Producing an Integrated Campaign
• How Text and Images Work Together
• How to Form a Creative Team
• The New Frontiers of Art Direction
• Photoshoot and video production