Introduction to Fashion Buying and Merchandising Short Course

This fashion buying short course will help you to make that leap forward into the fast paced world of fashion retail. You will learn all about what a buyer and merchandiser actually do and the everyday challenges that you will be faced with at all levels of the market.

Topics Covered

• Industry structure
• Marketing research
• Customer profiling
• Branding
• Buying & merchandising roles/responsibilities
• Buying calendar
• Critical path
• Competitor shop
• Buying strategy
• Range planning
• Product development
• The quality process
• Purchasing budgets
• Stock management
• Margin
• Pricing
• Negotiations