Innovative Digital Marketing for Fashion Online Short Course

The course will show you a creative fashion marketing process of undertaking a brand study on a specific creative brand project, from analysis to strategy and creative campaign.
You will be introduced to different creative strategies to create an innovative digital fashion campaign for a brand of your choice.

Topics Covered

• An introduction to creative fashion marketing strategies
• How to research the fashion market for new digital communication trends.
• What is creative marketing for fashion?
• How to make a brand analysis?
• Digital social media strategy and an introduction to different platforms
• Branding: carving a coherent social presence across multiple channels
• How to communicate your brand values, creative concept and image
• The role of the fashion influencers/brand partners and how to work with them
• Creating a successful fashion concept and campaign
• Building and maintaining consumer relationships in online communities
• New Media AR, VR and Digital Fashion.
• New post C19 consumer trends for Gen-z and Millennials.
• An introduction to affiliate marketing, up-sells, funnels and subscription model
• The importance of teamwork and where to find creative collaborators
• How to promote your brand concept and grow a network for your brand.