Fashion Marketing Online Short Course

This online short course provides important insight into fashion marketing, a key element of the fashion industry. You will focus on branding, targeting and profiling. You will gain practical knowledge you can apply to any fashion business.

Topics Covered

• Developing a fashion marketing strategy
• Developing marketing campaigns
• How and why fashion brands target consumers
• Profiling customers and consumers
• Building brand recognition
• Planning a fashion marketing mix
• Researching trends – how and why we do this
• Consumer research
• Understanding USP
• The psychology of fashion marketing
• Press and PR: endorsements, sponsorship and promotion
• Understanding new media marketing and communications
• Considering the future of fashion marketing
• The difference between branding and advertising