Art Direction for Fashion Online Short Course

This online short course will develop your understanding of the key concepts in art direction for fashion including casting and location-hunting.

Topics Covered

• Visual Literacy – what is your USP as an individual image maker
• Brain storming using catwalk trends
• The business of fashion – how it really works
• Guidance of basic lay-out design for publication
• Psychology of image creation
• Jobs – where to look
• Technological trend developments
• Weekly research tasks
• The three stages of a fashion shoot plan
• Online group critiques and discussion
• The production – how to time manage – how to cost a shoot
• Reviews and feedback
• Presentation Guide – how to sell your ideas