Product Management short-course

Overview

Get the skills to balance business viability, technical feasibility, and customer desire to lead products and features toward long-term success.
General Assembly’s Product Management course teaches the end-to-end product management (PM) process to a real-world scenario, from evaluating users and managing a roadmap to creating a minimum viable product (MVP) and developing metrics.

What you’ll accomplish

This is a beginner-friendly program with no prerequisites, although students may have had exposure to product development concepts or be informally taking on PM responsibilities in their current role. Throughout this expert-designed program, you’ll:

Determine key risks and assumptions of a product in order to prioritize research and discovery work.
Validate hypotheses by gathering user feedback via MVPs, interviews, experiments, and testing.
Execute competitive research to highlight market gaps and trends.
Speak fluently with developers, user experience designers, and other business stakeholders about priorities, requirements, and workflow.
Apply metrics alongside objectives and key results (OKRs) to measure a product’s success and track its life cycle.
Apply what you’ve learned to create a portfolio project: a presentation detailing your product creation strategy.

Who is this for?

Product Management is the best course for new product managers, entrepreneurs, and others exploring a career that bridges business, design, and tech. You’ll find a diverse range of students in the classroom, including:
New product managers who may have been recently promoted into the role or have been informally taking on PM tasks.
Entrepreneurs applying product management principles to their own startup, and other professionals undertaking passion projects on the side.
Non-PM professionals such as UX designers, engineers, and project managers who work with product teams and are looking to build fluency in the discipline.

Duration

10 weeks part-time during the evenings
Or study the one week accelerated version

Delivery

Online instructor led sessions and self-paced lessons.
Instructor feedback and support provided in real time.
Complete a real-world project, applying data analysis skills.
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Payment options

General Assembly offers a variety of different financing options, including deferred payments, installment plans, student loans and tuition discounts so you can focus on what counts — your education. Speak with the General Assembly admissions team to learn more and find the best fit for you and your finances.

Why General Assembly

Since 2011, General Assembly has graduated more than 40,000 students worldwide from the full-time bootcamps & part time short courses.