Competitive Strategy and Innovation

In today’s dynamic and uncertain business landscape, organisations that are able to leverage innovation strategically have an edge over their competitors, and are best positioned to improve performance and profitability. Whether responding to pandemics such as COVID-19, technological change or customers’ growing concerns for the environment, systematic innovation management proves invaluable.

The Competitive Strategy and Innovation online certificate course from LSE explores how harnessing your internal resources and identifying what makes your company unique can be used to win and sustain competitive advantage. Guided by an expert from LSE, you’ll learn to use innovation as a strategic tool to set yourself apart in a competitive market.

You’ll explore a range of practical techniques and frameworks that can be used to identify opportunities for innovation in the face of disruption, assess the viability of your ideas, and build a competitive strategy for real-world implementation. On completion, you’ll walk away with an action plan to sustain long-term performance in your organisation.

Is this course for you?

This course is designed for anyone in a decision-making role who is interested in learning how to use innovation as a tool to respond to disruption and an increasingly competitive landscape. Business leaders who want to build strategies for competitive advantage, as well as middle managers who are responsible for implementing these strategies within their organisation, will find the content beneficial. This course also provides key insights to consultants or entrepreneurs who are looking to apply cutting-edge innovation practices in their work in order to help their company or client stand out in the market.