Digital Marketing short-course

Course Overview

Get the skills needed to advance your career in Digital Marketing, in as little as ten weeks. There are no prerequisites, this is a beginner-friendly program.
This digital marketing course is designed for students with a range of professional experiences — including beginners. You’ll take a deep dive into the essential channels and tactics behind effective campaigns. Get hands-on experience with social media, search strategy, conversion optimization, Google Analytics, and more.

What you’ll accomplish

This course will equip you with the skills you need to be a productive and effective marketer and keep pace with an evolving digital landscape. You’ll learn current tools and best practices to drive sales leads, boost customer engagement, and help your brand stand out in a crowded market. Throughout this expert-designed program, you’ll:

Use a full arsenal of digital marketing tools, including Google AdWords and Facebook.
Design and execute comprehensive marketing plans through channels such as social media, search, email, and paid advertising.
Execute marketing strategy that’s powered by data and customer insight.
Measure and optimize performance for campaign success using Google Analytics.
Apply what you’ve learned to create a portfolio project: an end-to-end campaign that addresses a real-world growth problem.

Who is this for?

Digital Marketing is our best entry-level course for junior marketers and others exploring a career that bridges business and tech. You’ll find a diverse range of students in the classroom, including:

Traditional marketers or specialized marketers who want to upgrade and diversify their skill set and gain confidence with digital tools.
Designers, copywriters, salespeople, and product managers looking to collaborate more effectively with their marketing counterparts.
Junior marketers, recent graduates, or career changers who are seeking a foundational skill set and confidence to succeed on the job.
Entrepreneurs and freelancers who want to grow their own business, expand their client base, or turn a passion project into a reality.

Duration

10 weeks part-time during the evenings
Or study the one week accelerated version

Delivery

Online instructor led sessions and self-paced lessons.
Instructor feedback and support provided in real time.
Complete a real-world project, applying data analysis skills.
Powered by Zoom and Slack which mirrors most common workspaces.

Payment options

General Assembly offers a variety of different financing options, including deferred payments, installment plans, student loans and tuition discounts so you can focus on what counts — your education. Speak with the General Assembly admissions team to learn more and find the best fit for you and your finances.

Why General Assembly

Since 2011, General Assembly has graduated more than 40,000 students worldwide from the full-time bootcamps & part time short courses.