Marketing Analytics for Consumer Insights

In an era of immediacy, technological acceleration, and massive consumer- and transactional-level data, insight into the needs, behaviours, and demands of your customers is crucial. These data-driven insights can be leveraged to identify pain points, drive brand loyalty, allocate resources effectively, and increase return of investment. While the data abounds, however, professionals who can analyse and transform this data into meaningful and actionable intelligence are rare.

The Marketing Analytics for Consumer Insights online certificate course from the London School of Economics and Political Science (LSE) offers you practical guidance to harnessing the power of big data and applying state-of-the-art analytical models to real-world marketing problems. With expert knowledge from noteworthy academics and a world-leading social science university, you’ll be equipped with not only an understanding of the key drivers of the digital ecosystem, but also highly marketable Python and data storytelling skills.

This course is technical in nature. Participants will be introduced to the coding language Python, as well as basic statistical concepts and analytical models that can be applied to real-world data sets. Despite its technical foundation, there are no prerequisites; prior statistical and programming knowledge is not required. Additionally, no specific software is needed.

Is this course for you?

This online certificate course offers relevance to a variety of functional business areas, including market research, media planning, business intelligence, research and development, optimisation, personalisation, and CX. For marketing analytics professionals in need of tangible data analysis skills to better inform overall business and marketing strategy, the course offers both theoretical and practical application of Python and data storytelling techniques, segment targeting, web scraping, perceptual mapping, and customer sentiment analysis. It’s equally relevant to those in a marketing role, such as marketing managers, who wish to learn how to use data storytelling skills to translate consumer insights into actionable results. Whether you’re interested in upskilling, transitioning into a more analytical role, or eager to validate your existing knowledge, you’ll benefit from online learning models designed to work within your schedule.