Brand Strategy Short Course

Take part in Brand Strategy Short Course and find out how you can grow brand sales and increase customer loyalty. A practical and fun workshop-based course you’ll leave with new approaches and the confidence to make them happen.

Topics Covered

• Strategy and its role in growing brands
• Insight – anticipating what customers value
• Generates propositions and personality – choosing where and how to compete
• Generating positions and personality
• Brand books – engaging the organisation
• The creative brief – great communication starts here