Buying and Merchandising for Beauty Retail Online Short Course

This online course is an insight into buying and merchandising for the beauty retail market. You will broaden your knowledge of careers in this area while responding to industry style briefs.

Topics Covered

• Key beauty retail environments
• Beauty categories and strategies for each of them
• Finance – OTB, budgeting, margins
• What makes a brand desirable to the retailer or customer
• Planning a beauty product mix
• Laying out a department floorplan
• Launching new brands and driving existing business
• Marketing and new product development