Confident Copywriting Online Short Course

Whether you are writing for print, web or social media the words you choose and how you put them together can make or break a campaign. This online short course will develop your copywriting skillsand strengthen your unique writing style. You will gain practical insight into persuasive writing by working on print, web, social media and other forms of marketing media.

Topics covered

• Craft of copywriting
• Types of copywriting – to sell, inspire, or inform
• Working with a brief, and identifying key messages
• The target audience
• Headlines and punchy copy
• Creating narrative – tips and tricks
• Finding fresh and interesting angles
• Names and Endlines – The flotsam and jetsam of the copywriter’s art
• Long Copy – Why it ain’t dead yet buddy
• Writing for Design – the stuff on the back of cornflake packets
• Writing scripts for TV and the Internet