Creative Copywriting Online Short Course

Creative Copywriting is a 3 day course. You’ll learn the tricks of the copywriter’s trade and practise your own creative copywriting. Learn to write effective headlines, tailor copy to different audiences and encourage readers to stick with you.

Topics Covered

• Fundamental principles of good writing
• Exploring tone of voice
• Headline writing techniques
• Combining words and images – conceptual thinking
• Structuring longer pieces of copy in print – leaflets and brochures
• News writing – PR, press releases, newsletters
• Writing for the web
• Writing for social media
• Direct communication – mail and email
• Creative challenge