Fashion Buying and Merchandising Buying Techniques Short Course

This short course explores buying techniques in the fashion industry, with a focus on developing up-to-date practical skills and knowledge in this exciting field.

Topics Covered

• The role of the ‘fashion buyer’
• Preparation pre planning
• Understanding your customer
• Identifying demand
• Sales analysis
• Understanding product lifecycles
• Pricing
• Profit and margin control
• Emerging Markets
• The impact of new technology
• Supply chain and distribution