Fashion Content Marketing Online Short Course

This fashion content marketing short course will show you the steps fashion brands use to develop their brand stories, and then how digital content and social media managers apply this story through all the brands channels, to increase awareness, and engage and convert.

Topics covered

• Overview of fashion marketing and communication
• Understanding and identifying your target audience
• Consumer behaviour and psychology
• Engaging storytelling
• Setting objectives
• The importance of video and photography in fashion content
• PR, editorial and blogging
• Research content (articles, whitepapers, trend reports etc.)
• Copywriting for product and web content
• Own brand social media (Instagram, Facebook, etc.)
• Influencer marketing
• Email marketing
• Content calendars
• Working with trade events, seasons, and drops
• Analytics

Course Outcomes:

• Gained insight into the exciting and fast-paced field of fashion marketing
• Discussed how fashion content marketing fits into a wider fashion marketing strategy
• Learned about the fashion job roles responsible for fashion content marketing
• Learned how to develop a brand story
• Explored how to develop a digital content strategy for a brand
• Developed an understanding of how content marketing sits alongside social media, PR and traditional marketing activities
• Learned how to integrate content marketing with other fashion marketing events and activities
• Learned techniques to reach and engage new audiences
• Learned techniques to support conversion and sales