Fashion Marketing and PR Online Short Course

This online short course will help you gain insight into the exciting world of fashion marketing and PR. You will learn practical skills that will drive sales and brand awareness, helping you take your career or business to the next level. adqwe

Topics covered

• Analysing and researching the fashion market
• A step by step guide to how PR works with marketing and advertising
• Exploring the digital landscape and media choices
• How to create a brand identity and personality
• Identify fashion markets: core consumers and how to make them fall in love with you
• How to develop a brand media pack and how to utilise this
• The death of the traditional marketing mix; the new power of the fashion image
• How to maximise sales by building a community
• Understanding consumer desire
• Focusing your attention on appropriate media for your brand
• Understanding the 2020 changes in influencer marketing
• How to build a unique style of communications; becoming authentic and being real with your community