Instagram Marketing Online Short Course

This online short course will develop your understanding of marketing on Instagram. You will learn the latest tactics and best practices on how to grow brands on the popular social media platform, applicable to your own project or business.

Topics covered

• Brief introduction to Instagram primary and secondary functions.
• Audience – insights, followers, engagement.
• Content – voice, using the grid, colours, filters, curation.
• Instagram stories – locations, hashtags, emojis, captions, branding.
• Scheduling – best times to post, frequency, consistency, apps.
• Effective use of an ICase studies – Grind, Wild at Heart, and more.
• Measuring ROI.

Course Outcomes:

• Use Instagram advertising.
• Develop Instagram promotion strategies.
• Understand which audiences can be reached on Instagram, and how.
• Define a content strategy, and create compelling pieces of content.
• Schedule content effectively.
• Use tactics to gain followers.
• Understand how scheduling for Instagram works.
• Promote your brand and work to bloggers and influencers.
• Meaningfully measure your engagement and ROI.