Media Relations Online Short Course

Learn how to respond effectively to enquiries from journalists and how to gain coverage for your stories during Media Relations Short Course at LCC, London College of Communication.

Topics Covered

• What is media relations?
• Why is media relations so important to the PR practitioner?
• The different types of media and the different ways of reaching and influencing journalists
• Working with journalists – what journalists want and do not want.
• Managing media enquiries (reactive media relations)
• Getting media coverage (pro-active media relations)
• How to write a news release
• How to manage a media briefing
• Media relations in a crisis