Multimedia Storytelling Online Short Course

This online short course will develop your understanding of multimedia storytelling. You will analyse and critique case studies, research, create, write and art direct content for digital media, posters, magazines, TV and radio.

Topics covered

• New and old habits of media consumption
• Characteristics of communications channels (digital media, print, TV, radio)
• Brand identity, image and narrative
• Identifying story elements, composition and message
• Target audience analysis
• Market research
• Campaign concept development
• Linking messages between platforms
• Maximising the potential of the campaign and various media platforms (digital, print, radio, TV etc.) and other formats (events, talks, exhibitions, installations, performances etc.)
• Guerrilla marketing
• User generated content
• Community management
• Planning for multimedia campaign, time and people management
• Measuring campaign efficiency and campaign optimisation