Press and PR for Artists Online Short Course

In an increasingly competitive art market, the practice of selling through intermediaries is rapidly disappearing. The necessity for artists to promote their own work is becoming an essential skill for artists and independent creatives who wish to succeed and thrive.This course is designed to empower and equip artists to overcome personal barriers and gain the confidence, practical knowledge and skills to generate valuable media coverage for their work and practice.

Topics Covered

• Time Management: Balancing self promotion with your artistic practice
• Understanding the Media and opportunities for coverage
• Identifying relevant media exposure for your work
• Identifying powerful stories hooks, human interest and new angles
• Writing and knowing when to use biographies and artist statements
• Structuring and Writing a Press Release
• Pitching your story to journalists
• Interview Techniques
• Overcoming personal barriers