Social Media Marketing Intensive Short Course

This beginners course will teach you how to create a social media strategy to build your business and online marketing campaign. You will learn the tools to build a network and run social media campaigns on various platforms.

Topics Covered

• An overview of popular social media platforms and best practice
• How to build a sustainable follower base on social media platforms
• Creating a consistent voice across platformsContent for Instagram feed, stories, IGTV, Instagram live and reels
• Best practice in social media marketing strategies
• Capturing and analysing metrics to segment and target your market
• Measuring a campaign’s return on investment (ROI)
• Overview of online privacy laws and bestpracticefor privacy including data breaches
• Optimising Google search rankings