Social Media Marketing Online Short Course

This online short course will teach you everything you need to know about creating a social media marketing strategy. Learn the tools of social media marketing from an expert, increase engagement with your target market and attract new audiences.

Topics Covered

• An overview of popular social media platforms including Instagram, Facebook, LinkedIn, Twitter and YouTube
• Traditional marketing vs social media marketing
• Scheduling and creating consistent content and voice across platforms
• Increasing engagement with your target market
• Capturing and analysing metrics to segment and target your market
• Measuring a campaign’s return on investment (ROI)
• Successful social media campaign case studies
• Best practice in social media marketing strategies
• Overview of copyright and social media policies