Visual Identity Online Short Course

This online short course will look at the core ideas surrounding visual identity. You will explore how visual elements like form, color and imagery tell a brands unique story. You will gain confidence in your work and develop creative ideas.

Topics Covered

• Introduction and historical context
• Elements and principles of visual identity
• The visual identity brief
• Visual research and mood boards
• The design stages behind a visual identity
• Using colour, typography, and other graphic components
• Refining and contextualising
• Brand expression and art direction
• Photography, illustration, and other visual language