Window Dressing and Styling Online Short Course

In this online short course, you will learn the core principles of window dressing and styling, and the science behind creating inspiration for your customer. You will build an impressive portfolio of window designs.

Topics covered

• Basic principles of window dressing and visual merchandising
• The job role of a visual merchandiser
• Building and creating your own window designs
• Display theory and window types
• Window dressing trends and how to understand them
• Creating a consistently recognisable brand image within store windows
• Effective use of colour, POS and lighting within window display
• Link selling and hot spots
• Mannequin handling and styling
• Appealing to the right customer
• How is technology carving out the future of window displays?
• Creating interactive experiences within windows
• Promotional calendar
• How to maximise the sales of stock within your window