This IDM-accredited Online MSc in Digital Marketing is your launchpad into the fast-paced world of digital influence. Master the strategies that drive engagement and deliver results, from social media tactics to data-driven decision-making, and learn on your terms with flexible study options supported by the resources you need to lead impactful campaigns in today’s digital age.
Strategic Marketing
Understand how global companies create marketing strategies to enhance customer value and stay ahead of the competition in a digital world. Apply concepts such as market orientation, segmentation, and the marketing mix to real-world international challenges.
Digital Marketing Practice
Gain critical insights into the design and purpose of digital marketing strategies. Develop practical skills to contribute to digital marketing projects and explore how digital tools are reshaping traditional marketing practices.
Emerging Digital Issues
Dive into the latest trends in digital marketing, including AI, e-loyalty, and online branding, to understand their influence on global strategies and decision-making.
Online Consumer Psychology
Examine how consumer psychology shapes online behaviour. Apply these insights to assess current trends in digital consumer culture and marketing strategies.
Social Media and Influencers
Study how to engage audiences on social media and apply best practices for managing and evaluating social media presence. Learn to leverage various platforms effectively in a business context.
Data Analytics for Marketers
Develop strong data and analytics skills to support marketing decisions. Understand the role of data in shaping marketing strategies and learn how to make informed, data-driven choices.
Business Research Methods
Explore essential research methods used in business and management. Learn to critically assess research quality, evaluate different research approaches, and effectively integrate academic literature.
Dissertation or Consultancy Project
Apply your knowledge to a focused study or consultancy project, showcasing your expertise and consolidating your learning from the programme.
Higher education requirements:
To be eligible for this online degree, you should hold a second-class honours degree of any background from a recognised university. However, the University of Roehampton encourages non-graduates with appropriate professional qualifications and those with third-class honours degrees to apply.
Language requirements:
This programme is delivered in English. If you’re a non-native English speaker, you’ll need to demonstrate a minimum standard of English language proficiency through a valid English language qualification, such as IELTS, that is no older than two years from the date of issue.
Roehampton’s dedicated to providing accessible pathways to higher education, including flexible financing options for your degree. Along with competitive tuition fees, we offer a range of financial assistance, including loans and external funding opportunities.
Study Loans:
Applicants from England and Wales can access a Master’s Loan of up to £12,471 from Student Finance. This loan can be used flexibly to cover tuition fees, living expenses, or other study-related costs. For courses longer than one year, the loan amount is evenly distributed across the duration of your programme.
Repayment Terms
Loans are repayable once you earn over £21,000 per year, with repayments spread over a maximum of 30 years. For more details on interest rates and other information, visit Student Finance England.
The University of Roehampton has been shaping futures since the 1840s, earning a reputation as one of London’s leading higher education institutions. For over 10 years, we’ve pioneered online learning, offering flexible, expert-led courses that fit around your life.
Ranked in the top 15% of young universities worldwide (THE Young University Rankings 2024) and among the top 10 UK universities for postgraduate satisfaction two years running (PTES), Roehampton combines academic excellence with a student-first approach to our online business, marketing, and computing degrees.
January, March, June, September
Use these links to view the full rankings (Opens in a new window)
ARTU Ranking (Out of 45 UK universities included in their table)
QS World University Rankings- QS Quacquarelli Symonds rankings data– (CC BY-NC-ND 4.0)
