This dynamic, online degree merges the art of digital marketing with the power of data, preparing you to lead in an increasingly complex digital world. You’ll dive into the latest trends in digital advertising, SEO, social media, and consumer behaviour, while sharpening your ability to leverage data to craft compelling, results-driven campaigns. The programme equips you with the leadership skills to innovate, tackle real-world challenges, and make data-informed decisions that drive measurable business success. With an emphasis on ethical practices and an eye on the societal shifts shaping the digital landscape, you’ll emerge ready to influence, inspire, and shape the future of digital marketing in the Fourth Industrial Revolution.
Strategic Marketing
Discover how global companies develop strategies to create value and maintain competitiveness in the digital era. Apply key marketing principles to real-world business challenges, with a focus on product innovation and services marketing.
Digital Marketing Practice
Learn to design impactful digital marketing strategies and evaluate how digital tools are transforming traditional marketing approaches. Develop the skills to create engaging digital campaigns that resonate with modern consumers.
Online Consumer Psychology
Explore the psychological factors that influence online consumer behaviour, and use this understanding to develop more effective digital marketing strategies and campaigns.
Data and Analytics for Marketers
Harness the power of data to drive marketing decisions. Learn how to analyse large datasets and optimise marketing campaigns to enhance performance and foster growth.
Business Research Methods
Acquire the skills to conduct insightful research that supports informed decision-making and lays the foundation for your capstone project. Learn how to design, analyse, and effectively present research findings.
Maths for Data Science
Build a strong mathematical foundation for data science, covering essential topics such as statistics, probability, calculus, and linear algebra. Apply these mathematical concepts to solve practical data science and machine learning challenges.
Data Visualisation
Learn to turn data into engaging visual narratives. Explore how to design impactful charts, graphs, and dashboards using web tools to present findings clearly and influence business decisions, especially in healthcare contexts.
Dissertation or Consultancy Project
Apply your knowledge to a focused study or consultancy project, showcasing your expertise and consolidating your learning from the programme.
Higher education requirements:
To be eligible for this programme you should hold a second-class honours degree, equivalent to a 2:2 UK degree in a STEM-based subject. However, the University of Roehampton encourages non-graduates with appropriate professional qualifications and those with third-class honours degrees to apply.
English language requirements:
Our programmes are delivered in English. Non-native English speakers must demonstrate a minimum standard of English language proficiency through a valid English language qualification that is no older than two years from the date of issue.
Roehampton’s dedicated to providing accessible pathways to higher education, including flexible financing options for your degree. Along with competitive tuition fees, we offer a range of financial assistance, including loans and external funding opportunities.
Study Loans:
Applicants from England and Wales can access a Master’s Loan of up to £12,471 from Student Finance. This loan can be used flexibly to cover tuition fees, living expenses, or other study-related costs. For courses longer than one year, the loan amount is evenly distributed across the duration of your programme.
Repayment Terms
Loans are repayable once you earn over £21,000 per year, with repayments spread over a maximum of 30 years. For more details on interest rates and other information, visit Student Finance England.
Ranked in the top 15% of young universities worldwide (Times Higher Education Young University Rankings, 2024)
Silver in 2023 Teaching Excellence Framework (Teaching Excellence Framework, 2023)
Top 10 for postgraduate satisfaction (Postgraduate Taught Experience Survey, 2023)
The University of Roehampton has been shaping futures since the 1840s, earning a reputation as one of London’s leading higher education institutions. For over 10 years, we’ve pioneered online learning, offering flexible, expert-led courses that fit around your life.
Ranked in the top 15% of young universities worldwide (THE Young University Rankings 2024) and among the top 10 UK universities for postgraduate satisfaction two years running (PTES), Roehampton combines academic excellence with a student-first approach to our online business, marketing, and computing degrees.
January, March, June, September
Use these links to view the full rankings (Opens in a new window)
ARTU Ranking (Out of 45 UK universities included in their table)
QS World University Rankings- QS Quacquarelli Symonds rankings data– (CC BY-NC-ND 4.0)
