Elevate your marketing career with our CMI-accredited Online MSc in Global Marketing. This programme is designed to equip you with the skills and knowledge needed to master international marketing strategies and lead impactful campaigns in a rapidly evolving global landscape.
You’ll explore the intricacies of global markets, harness the latest digital tools, and learn how to create brands that resonate across cultures and borders. The course challenges you to think strategically, innovate boldly, and stay ahead in the competitive world of global marketing.
We make learning possible anywhere, anytime, and in any way. On this programme, you’ll work through forward-looking, research-driven modules tailored for the real world — all at your own pace. Sharpen your professional skills and get ready for the real world as you experience a dynamic approach to learning through hands-on projects, innovative assessments, a practical dissertation, and on-demand support — all on our cutting-edge virtual learning platform.
Global Brand Management
Study the dynamics of global brand management by exploring successful strategies and best practices. Develop an understanding of how to manage brands effectively across international markets.
Strategic Marketing
Understand how global companies create marketing strategies to enhance customer value and stay ahead of the competition in a digital world. Apply concepts such as market orientation, segmentation, and the marketing mix to real-world international challenges.
Digital Marketing Practice
Gain critical insights into the design and purpose of digital marketing strategies. Develop practical skills to contribute to digital marketing projects and explore how digital tools are reshaping traditional marketing practices.
Financial Performance Management
Understand the financial management of organisations both locally and globally. Focus on resource management, budgeting, and accounting systems to improve performance and strategic decision-making.
Global Strategic Management
Explore international business complexities, focusing on corporate strategy and sustainability. Understand how global policies and stakeholder relationships are influenced by sustainability practices.
Leadership and Change Management
Enhance your leadership skills to effectively manage organisational change. Gain practical insights into leading transformation initiatives, fostering adaptability, and achieving success in dynamic business environments.
Business Research Methods
Gain essential research skills for business management. Explore different research approaches, critically assess research quality, and effectively use academic literature to inform business decisions.
Dissertation or Consultancy Project
Apply your knowledge to a focused study or consultancy project, showcasing your expertise and consolidating your learning from the programme.
Higher education requirements:
To be eligible for this online degree, you should hold a second-class honours degree of any background from a recognised university. However, the University of Roehampton encourages non-graduates with appropriate professional qualifications and those with third-class honours degrees to apply.
Language requirements:
This programme is delivered in English. If you’re a non-native English speaker, you’ll need to demonstrate a minimum standard of English language proficiency through a valid English language qualification, such as IELTS, that is no older than two years from the date of issue.
Roehampton’s dedicated to providing accessible pathways to higher education, including flexible financing options for your degree. Along with competitive tuition fees, we offer a range of financial assistance, including loans and external funding opportunities.
Study Loans:
Applicants from England and Wales can access a Master’s Loan of up to £12,471 from Student Finance. This loan can be used flexibly to cover tuition fees, living expenses, or other study-related costs. For courses longer than one year, the loan amount is evenly distributed across the duration of your programme.
Repayment Terms
Loans are repayable once you earn over £21,000 per year, with repayments spread over a maximum of 30 years. For more details on interest rates and other information, visit Student Finance England.
The University of Roehampton has been shaping futures since the 1840s, earning a reputation as one of London’s leading higher education institutions. For over 10 years, we’ve pioneered online learning, offering flexible, expert-led courses that fit around your life.
Ranked in the top 15% of young universities worldwide (THE Young University Rankings 2024) and among the top 10 UK universities for postgraduate satisfaction two years running (PTES), Roehampton combines academic excellence with a student-first approach to our online business, marketing, and computing degrees.
January, March, June, September
Use these links to view the full rankings (Opens in a new window)
ARTU Ranking (Out of 45 UK universities included in their table)
QS World University Rankings- QS Quacquarelli Symonds rankings data– (CC BY-NC-ND 4.0)
